Creator of the MISTER BED brand at the end of the 80s, a new concept in budget hotels. The team he built around him made the group of 25 hotels attractive enough to be discovered and then acquired by an investment fund in November 2001. Five years later, the number of hotels under management had tripled and revenues had increased by 35%. In November 2006, the group was sold again to one of the world’s largest investment funds.
Yannick Aure then proposed to some of his former colleagues the creation of a hotel management group based on an innovative marketing and sales approach. EXHORE (Exploitation, Hôtels, Résidences) was created in July 2007.
CERISE is a chain of hotels and aparthotels. You are on the CERISE online booking site, a brand owned by AXIVE, the majority shareholder of EXHORE, the company that manages the establishments.
CERISE offers accommodation where each consumer can find the solution that best suits their needs, desires and budget, according to the location, services and facilities of the room or apartment that will make their stay unique.
CERISE? A strange name for an accommodation brand!
In line with the modern consumer (polymorphous, constantly changing and interactive, who wants everything: to be seduced, to be recognised and to have experiences), CERISE is a brand full of surprises: seductive, playful, chatty, interactive, complicit, radiant and relaxed.
CERISEis a simple, curvaceous name that’s both everyday and terribly different!
CERISE is the brand that has been missing in the accommodation sector… The brand for consumers who want to be surprised, for those who want to enjoy a new experience, for those who want to be listened to, for those who swear by Web 2.0, for those who want a space that can adapt to their desires and needs, the brand for all those who want more than just a night!
CERISE appeals to children by making them laugh, to women by giving them a moment to themselves, to families by spoiling them, to the planet by respecting it, to businessmen and businesswomen looking for new technologies and personalised services…
Far from what you’re used to, far from the standards and codes of traditional accommodation brands, CERISE is a brand new concept that will surprise the market! Whether it’s a business trip, a family weekend or a romantic getaway, in the city, in the country or on the beach, CERISE offers 10 different options that are sure to please.
